Increased plant fiber sustainability

At a time when  of consumers are worried about climate change, a new solution from Novozymes makes it possible for the first time to extend the life of plant-based fabrics by 20%, wash after wash. This Livelong effect saves substantial water, chemicals and energy by reducing textile waste.In a process called biopolishing, enzymes are used to extend the lifetime of fabrics. Until now, the enzyme technology process has only worked on cotton.

But now with the launch of a new enzyme solution, Novozymes Fiberlife, it is possible to achieve the Livelong effect with additional fabrics including viscose rayon, modal and lyocell Tencell All textile manufacturing and brands  even with eco-friendly fibers  have a hefty environmental impact. Brands should seriously consider the opportunity of offering consumers the sustainable choice of longer-lasting garments.

Because buying clothes that last longer is one of the best and easiest things that consumers can do to make an eco-friendly choice,” says Jens Kolind, vice president at Novozymes.In addition, viscose, modal and lyocell are made from fibers widely recognized as more sustainable than conventional cotton, which requires high levels of water and pesticides to produce. The newer plant-based fibers are generally more sustainable, but they haven’t been particularly durable.

Novozymes’ Fiberlife solution can extend the lifetime of all plant-based fibers. Novozymes calls this effect Livelong, a way for brands and consumers to easily understand the benefit of longer-lasting clothes.Novozymes is launching the Fiberlife solution with the Livelong effect this week at , the world’s largest textile and garment technology exhibition, which starts today in Barcelona. The textile industry is one of the most polluting in the world and is under pressure to address critical environmental issues. Novozymes’ new enzyme technology Fiberlife that gives the Livelong effect are expected to help fill the gap.